The Herbal Essences Sustainability Program
is Making Strides for Our Planet
The Herbal Essences Sustainability Program makes mindful decisions to reduce our impact on Earth’s landfills and water supplies. Why?
So we can make Mother Nature PROUD. This is just the first step, and we’re excited to continue our progress. For you. For the planet. For our products.
Responsible Packaging
As one of the biggest hair care brands in the world, we recognize our responsibility to help consumers more easily reduce, reuse, and recycle.
Responsible Manufacturing
Reducing our manufacturing impact is very important to Herbal Essences. Read more about P&G Beauty Responsible Supply Chain at https://us.pg.com/responsible-beauty/.
#PlantForward
In addition to using botanicals certified by the Royal Botanic Gardens, Kew, we are proud to partner and collaborate with many other global organizations working to help protect biodiversity and replant nature across the world. In 2020, in partnership with Kew’s Millennium Seed Bank, we were able to seedbank endangered plant species from around the world- 60 between the US, UK, and Australia. In 2021, with The Nature Conservancy we are Renewing the Forest in the US and replanting native plant species with WWF Canada. In 2022, Herbal Essences has committed to donate funds to help replant 200,000 trees - in partnership with the Royal Botanic Gardens, Kew to continue planting forward following Kew’s 10 Golden Rules for Restoring Forests.
Water Reduction
The Herbal Essences Sustainability Program is making a concerted effort to protect our world’s most precious resource.
From 2010 to 2016, our Herbal Essences sites around the world have reduced total absolute water consumption by over 20%—and that’s only the beginning.
Real, certified botanicals
Safe, effective ingredients and products never go out of style, so we will continue innovating with ingredients to provide new solutions for life’s everyday demands.
RBG Kew scientists use a process known as plant fingerprinting to confirm the identity and authenticity of key botanicals used in the Herbal Essences bio:renew products. The partnership with RBG Kew is supporting P&G in its Responsible Beauty program to enable and inspire a positive impact on the environment and society. Further information is available at https://us.pg.com/responsible-beauty/